One of the most basic and still effective forms of marketing is the real estate flyer. A properly done flyer should be comprehensive, beautiful and compelling and can be an effortless way to gain new customers. The key to flyers that will sell listings and impress clients is having the essential components.
Below are the key details to include to make an attention-grabbing real estate flyer every time.
The headline is one of the most important parts of the flyer since this is the piece that is going to peak the buyer’s interest. Some examples of catchy real estate headlines include: “Welcome Home”, “Your Dream Home Awaits” or “Ideal Starter Home”.
For your headline to do its job, you want to make sure you use a nice large font. Fancy scripts are not a good idea as they lessen the readability. Keep the size of the font to around 24-48.
Your sub-headline gives you the perfect opportunity to provide more details about the property and elaborate on its benefits. Here are some examples of attention grabbing sub-headlines:
- Exclusive Listing
- Close to Everything!
- Spend Less – Get More!
Do not forget this important feature on your flyer. Here is what should be included:
- The address should be in a simple font.
- Abbreviations look unprofessional. The address should be spelled out.
- Double check the address and make certain it is correct.
When it comes to price, the jury is still out. Leaving out the price of the property creates an air of mystery. It will provoke a phone call and if you excel over the phone, this is a winner. If you do list the price, only strong leads will be calling, but you also risk losing out on capturing other leads.
Whether you decide to list the pricing or not, you should include something in this section. Here are some ideas:
- Priced at $256,789
- Call for current pricing
- Please contact Jane Doe for price
Providing a description section to your flyer is key. It is a great place to sell the qualities of the home. It also helps to create a connection with potential buyers on the value the home will bring them. Here are some things to keep in mind as you generate your descriptions:
- Don’t put too much focus on using adjectives.
- Use words that set the scene and give the impression they are getting a tour of the home.
- Give them an idea of what living in the home looks and feels like. Let them imagine themselves sitting on the porch or in the backyard enjoying a family bbq.
Bullet points should list out all the details about the house, not a property description. This section should list all the key features including:
- Number of bedrooms
- Number of bathrooms
- Square footage
Optional features can be added to highlight specific selling features of the home like:
- Listing of upgrades
- Desirable features of the neighborhood
- Landmarks or city centers in the vicinity
Bullet points should be kept to a few words. No full sentences.
The photo section of your flyer should be one of the easier sections. With that being said, many agents have a hard time choosing which photos to feature and how many. As a general rule of thumb, between 2-6 photos is good. 4 is typically the sweet spot since they should represent the key images a buyer wants to see of a house. As a guideline, your main photo should be a large photo of the front of the property accompanied by two additional photos at around 30% of the main photo size. Here are some additional photos to include:
- A photo of the exterior
- The kitchen
- The master Bedroom
- The yard and the view
If you just have too many great photos, you can add a couple more featuring any of these:
- Rear exterior
- Any kitchen details
- Living or Family Room
- Bedrooms or office/den
This is the most straightforward section of your website. You contact section should include the following:
- A professional photo
- Your name and title
- Firm name
- Office number
- Cell number
- Fax number
- Email address
- Website address
A small detail but a must. The disclaimer goes at the bottom of your flyer in small print (about six point).
A well designed flyer is a great advertising tool that will not only help you sell properties but also generate high quality leads. Furthermore, they help boost your brand and give you a leg up on the competition. When it comes time to make your real estate flyers, Flyerco offers beautiful, customizable flyers and tons of templates to choose from.