Tips On Creating Effective Real Estate Flyers

Published / by Julie Stanton / Leave a Comment


One of the most basic and still effective forms of marketing is the real estate flyer.  A properly done flyer should be comprehensive, beautiful and compelling and can be an effortless way to gain new customers.  The key to flyers that will sell listings and impress clients is having the essential components.

Below are the key details to include to make an attention-grabbing real estate flyer every time.

The headline 

The headline is one of the most important parts of the flyer since this is the piece that is going to peak the buyer’s interest.  Some examples of catchy real estate headlines include:  “Welcome Home”,  “Your Dream Home Awaits” or “Ideal Starter Home”.

For your headline to do its job, you want to make sure you use a nice large font.  Fancy scripts are not a good idea as they lessen the readability.  Keep the size of the font to around 24-48.


Your sub-headline gives you the perfect opportunity to provide more details about the property and elaborate on its benefits.  Here are some examples of attention grabbing sub-headlines:

  • Exclusive Listing
  • Close to Everything!
  • Spend Less – Get More!

Property address

Do not forget this important feature on your flyer. Here is what should be included:

  • The address should be in a simple font.
  • Abbreviations look unprofessional.  The address should be spelled out.
  • Double check the address and make certain it is correct.


When it comes to price, the jury is still out.  Leaving out the price of the property creates an air of mystery.  It will provoke a phone call and if you excel over the phone, this is a winner.  If you do list the price, only strong leads will be calling, but you also risk losing out on capturing other leads.

Whether you decide to list the pricing or not, you should include something in this section. Here are some ideas:

  • Priced at $256,789
  • Call for current pricing
  • Please contact Jane Doe for price

Property Description

Providing a description section to your flyer is key.  It is a great place to sell the qualities of the home.  It also helps to create a connection with potential buyers on the value the home will bring them.  Here are some things to keep in mind as you generate your descriptions:

  • Don’t put too much focus on using adjectives.
  • Use words that set the scene and give the impression they are getting a tour of the home.
  • Give them an idea of what living in the home looks and feels like.  Let them imagine themselves sitting on the porch or in the backyard enjoying a family bbq.

Bullet Points

Bullet points should list out all the details about the house, not a property description.  This section should list all the key features including:

  • Number of bedrooms
  • Number of bathrooms
  • Square footage

Optional features can be added to highlight specific selling features of the home like:

  • Listing of upgrades
  • Desirable features of the neighborhood
  • Landmarks or city centers in the vicinity

Bullet points should be kept to a few words.  No full sentences.


The photo section of your flyer should be one of the easier sections.  With that being said, many agents have a hard time choosing which photos to feature and how many.  As a general rule of thumb, between 2-6 photos is good.  4 is typically the sweet spot since they should represent the key images a buyer wants to see of a house.  As a guideline, your main photo should be a large photo of the front of the property accompanied by two additional photos at around 30% of the main photo size.  Here are some additional photos to include:

  • A photo of the exterior
  • The kitchen
  • The master Bedroom
  • The yard and the view

If you just have too many great photos, you can add a couple more featuring any of these:

  • Rear exterior
  • Any kitchen details
  • Living or Family Room
  • Bedrooms or office/den

Agent Contact

This is the most straightforward section of your website.  You contact section should include the following:

  • A professional photo
  • Your name and title
  • Firm name
  • Office number
  • Cell number
  • Fax number
  • Email address
  • Website address

Advertising Disclaimer

A small detail but a must. The disclaimer goes at the bottom of your flyer in small print (about six point).

A well designed flyer is a great advertising tool that will not only help you sell properties but also generate high quality leads. Furthermore, they help boost your brand and give you a leg up on the competition.  When it comes time to make your real estate flyers, Flyerco offers beautiful, customizable flyers and tons of templates to choose from.


Strengthen Your Brand With These Social Media Strategies

Published / by Julie Stanton / Leave a Comment

schedule instagram posts

An essential aspect of business success with social media is reaching consumers via both inventive and thorough marketing campaigns.

Below are a few tips that will certainly expand both your following and your brand.

1. Your Tweets Should Stand Out

We all know how fleeting twitter posts can be.  One second they are there, the next they are below the other fifty tweets that were posted after you.  Your posts  are way to important to get lost in the Twitter feed.  To get noticed, be sure to add an image,  a related link or a fun emoji to your post.  This will certainly set you apart from the rest.

2. Sometimes You Just want To Write A Long Post…And You Should

We all have so much we want to say and longer posts allow us to do that.  So if Twitter’s 140 character limit is not cutting it for you, check out Facebook, LinkedIn, and Google+.

3. Up Your Facebook Game

As organic reach lessens for Facebook business pages, you may find your message is not getting out to your followers.  This is where creating Facebook groups is a great idea.  Creating a group will allow you to generate more connections and conversations about your product and brand.  Also, members can to opt-in to receive direct notifications about updates in the group.

4. Spark Action.

This step is super easy to implement.  Include call to action button (i.e. “like this page” and “learn more”) in your posts to achieve increased clicks, conversions and traction.

5. Posting Consistently Is Key

Consistency is key to ensuring your social media profiles remain active and engaged with your audience.  My number one tip for consistency is using a tool to schedule instagram posts.  With a tool like Autogrammer, you have the ability to create a tailored schedule in advance where you can specify the day and time your posts will go out.

Gone are the days of scrambling to post on the fly.  The other great thing about this tool is that you can also use it for multiple platforms including Facebook, Instagram and Twitter. My last tip is to make certain you are including links to your other social accounts in the bio  and about sections.  This will ensure your customers know where else they can find you.

I think we can all agree that social media has become one of the most powerful ways to acquire new leads. For this reason, having a solid social media strategy in place so crucial.  If you make certain to consistently share valuable content and effectively utilize the proper social media platforms,  your brand building efforts are bound to pay off in the long-run.

Easy Tips On How To Boost Your Business Credit Score

Published / by Julie Stanton / Leave a Comment

If you have your own business, ensuring you have a good credit score is essential.  It will start you out on the right path by helping you get approved for loans and hopefully pave the way for a smooth running business in the long run.  As soon as you are approved with a line of credit, your credit score is officially on the hook for the long haul.

boost your credit score

Below are some great tips for improving your business credit score.

Make Sure You Are Paying Your Bills On Time

The first step here is to know when your payment deadlines are.  Make it a habit to make your payments before they are due so that you avoid any penalties to your credit score.  I love plugging all my bills and due dates into an excel spreadsheet.  It makes it so easy to have that readily available as a reference.  Also, I am sure you know that late payments incur a late payment fee and those can add up real fast.  

Refinance Loans

The great thing about refinancing a loan is that with a good credit score,  you receive a lower interest rate.  This in turn makes your debt much easier to pay off as time goes on, and of course saves you money.  Ca-ching!

Stay Away From Opening New Accounts.

Now that you have a business, when you get your business card, do not open more accounts.  If you do start applying for more cards, those credit applications are not benefiting your credit score.  You will certainly be inundated with attractive offers, but you want to keep it to a minimum in order to maintain a steady credit score. 

Do Not Close Your Old Accounts

It may seem like a good idea to close an account once it is paid off…but hold off.  Credit history is taken into account when formulating your credit score, so keeping those paid off cards open can prove beneficial.  It will show potential lenders that you can pay debt off on time.

Do Not Mix Business and Personal Finances

It is important that when you open your business account, you make sure to use your Employee Identification Number (EIN) and not your Social Security Number.  Keeping your personal finances separate from business finances will help you maintain a good credit score on both ends.  If you were not to do this,  a negative credit score on the personal side will certainly affect your business credit score as well.  

Keep An Eye On Your Personal And Business Credit Scores And Resolve Errors ASAP

Keeping tabs on your business credit score is key to ensuring it remains unblemished.  Doing this, affords you the opportunity to evaluate any money habits that may be affecting your credit score and it will also help you stay on top of any errors that may be negatively affecting it as well.  Always keep in mind that any fraudulent accounts or mistakes on your credit report can really do damage to your credit score.  If you find yourself in this position, it is imperative that you contact a credit repair company.   They will quickly identify any mistakes, remove any negative reporting and they will also keep track of any activity on your credit report.  Credit Repair companies help you understand your credit report and can help you come up with a plan to put your credit back on track.   Now do not forget about your personal credit report. There are lenders that will be looking at both your business and personal credit reports, so keeping a close eye on both of them is crucial.

Try To Borrow from the lenders that Report To The Credit Bureaus

Small business loans play a big role in building up your business credit when you make your payments on time.   When you do so, your lender is sending a nice report card back to the business credit bureaus.  The only thing is that not all lenders do this reporting, so when taking out a loan, make sure you are going with a lender that does.

Monitoring your credit scores can be a time-consuming process, but taking steps now to monitor and improve your business credit score is nothing but a smart idea. The better your company’s credit score, the better the terms you’re likely to be offered from both vendors and lenders.