An essential aspect of business success with social media is reaching consumers via both inventive and thorough marketing campaigns.
Below are a few tips that will certainly expand both your following and your brand.
1. Your Tweets Should Stand Out
We all know how fleeting twitter posts can be. One second they are there, the next they are below the other fifty tweets that were posted after you. Your posts are way to important to get lost in the Twitter feed. To get noticed, be sure to add an image, a related link or a fun emoji to your post. This will certainly set you apart from the rest.
2. Sometimes You Just want To Write A Long Post…And You Should
We all have so much we want to say and longer posts allow us to do that. So if Twitter’s 140 character limit is not cutting it for you, check out Facebook, LinkedIn, and Google+.
3. Up Your Facebook Game
As organic reach lessens for Facebook business pages, you may find your message is not getting out to your followers. This is where creating Facebook groups is a great idea. Creating a group will allow you to generate more connections and conversations about your product and brand. Also, members can to opt-in to receive direct notifications about updates in the group.
4. Spark Action.
This step is super easy to implement. Include call to action button (i.e. “like this page” and “learn more”) in your posts to achieve increased clicks, conversions and traction.
5. Posting Consistently Is Key
Consistency is key to ensuring your social media profiles remain active and engaged with your audience. My number one tip for consistency is using a tool to schedule instagram posts. With a tool like Autogrammer, you have the ability to create a tailored schedule in advance where you can specify the day and time your posts will go out.
Gone are the days of scrambling to post on the fly. The other great thing about this tool is that you can also use it for multiple platforms including Facebook, Instagram and Twitter. My last tip is to make certain you are including links to your other social accounts in the bio and about sections. This will ensure your customers know where else they can find you.
I think we can all agree that social media has become one of the most powerful ways to acquire new leads. For this reason, having a solid social media strategy in place so crucial. If you make certain to consistently share valuable content and effectively utilize the proper social media platforms, your brand building efforts are bound to pay off in the long-run.